by robblackie | 25 Aug, 2021 | Research
What the media covers matters. Directly and indirectly it influences government policy and company decisions. So what is discussed in the media, and when it is discussed, matters. So it’s helpful to be able to predict what will appear in the media. Predicting what...
by robblackie | 15 Jun, 2021 | Effectiveness, Research
Media only matters for four reasons: Credibility, Search, Honing your narrative and, sometimes, Reach.
by robblackie | 24 Nov, 2020 | Research
How can scientists influence government science policy? They can directly influence through their owned media channels. But they can also indirectly influence through search, media and other experts.
by robblackie | 18 Sep, 2020 | Research
Scientists who care about their reputation should use social media. And if they care about their impact. Darwin once said that “general and popular treatises are almost as important for the progress of science as the original work”. Today he would be on Twitter. If...
by robblackie | 3 Oct, 2019 | Research
The text of my speech to the Business Insider Inside Trends conference in Warsaw can be found here:https://twitter.com/robblackie_oo/status/1179378135365750789 “Fascinating thread on the President’s personal marketing strategy”Zach Purser-Brown, Washington...
by robblackie | 20 Mar, 2017 | Research
Technology companies constantly hype their own processes and products. Often this hype is technically truthful, but misleading. But hype takes on a life of its own, misunderstood or exaggerated. Eventually hype leads to absurd claims. These cause real damage. To...
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