Can you predict what is in the media?

What the media covers matters. Directly and indirectly it influences government policy and company decisions. So what is discussed in the media, and when it is discussed, matters. So it’s helpful to be able to predict what will appear in the media. Predicting what...

Who influences Biden transition team UK

Who influences Biden transition team UK   We analysed 68,383 Twitter accounts followed by 150 Biden agency transition team members, to find out who influences team Biden in the UK. To be the first to read our next report, sign up to our mailing list. To download...
Scientists should use social media – says science

Scientists should use social media – says science

Scientists who care about their reputation should use social media. And if they care about their impact. Darwin once said that “general and popular treatises are almost as important for the progress of science as the original work”. Today he would be on Twitter. If...

Donald Trump’s comms

The text of my speech to the Business Insider Inside Trends conference in Warsaw can be found here:https://twitter.com/robblackie_oo/status/1179378135365750789 “Fascinating thread on the President’s personal marketing strategy”Zach Purser-Brown, Washington...

Ofcom Communication Market Report 2017

The annual Ofcom Communications Market Report is a treasure trove of data on how the UK behaves. I find myself regularly referring to it through the year as I work to distinguish hype from real trends. Facebook-Google is dominant Among Android users 9 of the top 10...