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The media doesn’t matter…. except

The media doesn’t matter…. except

by robblackie | 15 Jun, 2021 | Effectiveness, Research

Media only matters for four reasons: Credibility, Search, Honing your narrative and, sometimes, Reach.

Saving 20% on your digital content

by robblackie | 12 Mar, 2017 | Effectiveness

Saving 20% of your digital content budget is one of the easiest ways to increase your profit margins. I had drinks with a couple of industry contacts recently. One works in a large, successful, multi-national. The other, like me, has spent the last decade working...

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