Beat Covid with persuasion

Most of us aren’t scientists or doctors. But we are, potentially, spreading Coronavirus. So we all need to change our behaviour. Simple behaviours like washing your hands or social distancing. The problem is that many of us haven’t changed our behaviours yet. And even...
How to fight fake news – first thoughts

How to fight fake news – first thoughts

I am working on three projects fighting fake news. Here are some common challenges that we face. And some initial thoughts on solutions. The fake news challenge: Brain hacking Creating and spreading fake news has become easier in recent years. Virality is a good...

Fight fake news in Russia

How do you fight fake news? There are lots of options. But taking real news into Russia is rarely mentioned. I’ve put here an updated blogpost that I originally wrote back in March 2014. It gives some simple ideas about how to use Facebook advertising against...

Why isn’t Apple Pay taking off?

Google, Apple, Facebook (GAF)* are all trying to crack mobile selling. Yet none of them have. And the signs are that they won’t crack it in Britain soon. Why is this? Well it’s not an impossible nut to crack. China has done it. Recently there have been reports of cash...

Digital strategy resources

I’m often asked what I read to keep up to date. So here’s a list of resources I regularly use and people I follow on Twitter. It goes alongside the best email lists that I subscribe to. Ofcom Communication Market Reports Ofcom’s Communication Market...