Scientists should use social media – says science

Scientists should use social media – says science

Scientists who care about their reputation should use social media. And if they care about their impact. Darwin once said that “general and popular treatises are almost as important for the progress of science as the original work”. Today he would be on Twitter. If...

Beat Covid with persuasion

Most of us aren’t scientists or doctors. But we are, potentially, spreading Coronavirus. So we all need to change our behaviour. Simple behaviours like washing your hands or social distancing. The problem is that many of us haven’t changed our behaviours yet. And even...

Donald Trump’s comms

The text of my speech to the Business Insider Inside Trends conference in Warsaw can be found here:https://twitter.com/robblackie_oo/status/1179378135365750789 “Fascinating thread on the President’s personal marketing strategy”Zach Purser-Brown, Washington...