


Do all CRISPR companies look the same?
We have analysed the websites of five CRISPR companies*, to see how they match up. We’ve used linguistic analysis software to understand which words and ideas occur most frequently on each website. We’ve also looked at the visual differences between websites as...Can you predict what is in the media?
What the media covers matters. Directly and indirectly it influences government policy and company decisions. So what is discussed in the media, and when it is discussed, matters. So it’s helpful to be able to predict what will appear in the media. Predicting what...
The media doesn’t matter…. except
Media only matters for four reasons: Credibility, Search, Honing your narrative and, sometimes, Reach.
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