Blog & Research
All my latest blog posts and research publications can be found here.
Do all CRISPR companies look the same?
We have analysed the websites of five CRISPR companies*, to see how they match up. We’ve used linguistic analysis software to understand which words and ideas occur most frequently on each website. We’ve also looked at the visual differences between websites as...
Can you predict what is in the media?
What the media covers matters. Directly and indirectly it influences government policy and company decisions. So what is discussed in the media, and when it is discussed, matters. So it’s helpful to be able to predict what will appear in the media. Predicting what...
The media doesn’t matter…. except
Media only matters for four reasons: Credibility, Search, Honing your narrative and, sometimes, Reach.
Who influences Biden transition team UK
We analysed 68,383 Twitter accounts followed by 150 Biden agency transition team members, to find out who influences team Biden in the UK. To be the first to read our next report, sign up to our mailing list. To download the full report, hit the button below.
Media coverage 2021
Politico Transition Playbook: Top Biden Twitter Influencers January 2021 Unherd: Is there a vaccine trade war brewing? January 2021 Politico London Influence: Top Biden Twitter Influencers in the UK January 2021
When will the UK return to normal?
In early December ITV's Peston featured my research on when the UK would be fully vaccinated. My vaccine predictor suggests that the UK's vulnerable population will be vaccinated by late Spring 2021, and the rest of the population by summer 2021. Key assumptions are:...
How can scientists influence government science policy?
How can scientists influence government science policy? They can directly influence through their owned media channels. But they can also indirectly influence through search, media and other experts.
Scientists should use social media – says science
Scientists who care about their reputation should use social media. And if they care about their impact. Darwin once said that “general and popular treatises are almost as important for the progress of science as the original work”. Today he would be on Twitter. If...
Beat Covid with persuasion
Most of us aren’t scientists or doctors. But we are, potentially, spreading Coronavirus. So we all need to change our behaviour. Simple behaviours like washing your hands or social distancing. The problem is that many of us haven’t changed our behaviours yet. And even...