Scientists should use social media – says science

Scientists should use social media – says science

Scientists who care about their reputation should use social media. And if they care about their impact. Darwin once said that “general and popular treatises are almost as important for the progress of science as the original work”. Today he would be on Twitter. If...

Donald Trump’s comms

The text of my speech to the Business Insider Inside Trends conference in Warsaw can be found here:https://twitter.com/robblackie_oo/status/1179378135365750789 “Fascinating thread on the President’s personal marketing strategy”Zach Purser-Brown, Washington...

Three laws of technology hype.

Technology companies constantly hype their own processes and products. Often this hype is technically truthful, but misleading. But hype takes on a life of its own, misunderstood or exaggerated. Eventually hype leads to absurd claims. These cause real damage. To...