Hello – I’m Rob Blackie.
I do strategic marketing and communications, mainly working with biotech companies. I work with a small team of global marketing leaders.
- Digital strategy – helping organisations model the value of digital and understand what they should (and shouldn’t) do.
- Driving excellent delivery – restructuring processes and team, cutting costs and driving high performance.
- Competitive messaging – combining lessons from branding and political techniques
- Commercialising marketing products
Published or quoted in Management Today, Accountancy Age, Campaign, PR Week, The Guardian and The Independent. Regular columnist in The Drum, focusing on Social data.
Evan Davis, now presenting the Today programme, said of my early work on messaging:
“[He has] an ideology and an axe to grind. But the grinding is so gentle, it is easily disregarded and the underlying points adopted as one’s own.”
You can find full details of my background on LinkedIn here.