I help people put together strategic marketing and communications, particularly around digital and social.
– Digital strategy – helping organisations model the value of digital and understand what they should (and shouldn’t) do.
– Driving excellent delivery – restructuring processes and team, cutting costs and driving high performance.
– Competitive messaging – combining lessons from branding and political techniques.
I have been published or quoted in the Financial Times, the Wall Street Journal, Management Today, Accountancy Age, Campaign, PR Week, The Guardian and The Independent. I am a regular columnist in The Drum, focusing on Social data.
Evan Davis, now presenting Newsnight, said of my early work on messaging:
“[He has] an ideology and an axe to grind. But the grinding is so gentle, it is easily disregarded and the underlying points adopted as one’s own.”