About Rob Blackie Digital Strategy

I help people put together strategic marketing and communications, particularly around digital and social.

Digital strategy – helping organisations model the value of digital and understand what they should (and shouldn’t) do.

Driving excellent delivery – restructuring processes and team, cutting costs and driving high performance.

Competitive messaging – combining lessons from branding and political techniques.

I have been published or quoted in Management Today, Accountancy Age, Campaign, PR Week, The Guardian and The Independent. I am a regular columnist in The Drum, focusing on Social data.

Evan Davis, now presenting Newsnight, said of my early work on messaging:

“[He has] an ideology and an axe to grind. But the grinding is so gentle, it is easily disregarded and the underlying points adopted as one’s own.”

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